#52 - Selling Your First Product Online with Hailey Friedman

On this episode of the Formula, I, Trevor Carlson, am joined by Hailey Friedman, a very experienced digital marketer who shares the formula for selling things online. Hailey is currently the head of marketing at Improvado and in charge of the Badass Marketers and Founders group out of San Francisco. Hailey also has a blog at growthmarketingpro.com where she talks about all her marketing tactics. 


After college, Hailey did a program called Teach for America where she taught 8th grade English in the Bronx for two years. While she was teaching, she had an idea for a mobile app. She pitched her start up in front of hundreds of people at South By Southwest. Since then she has worked for various different startups.  She joined a company called RealtyShares where she did product and growth marketing. It has taken her 6 years to get from teaching to where she is now.


Today we’ll talk about how to get start as well as different tips for building your first online business or sell your first online product. We all discuss Hailey’s experience, how she got to where she is today and how you can best market your product or service.

On this episode, we discuss:

-       How Hailey got to where she is 

-       Hailey’s love for marketing

-       Where to start if you want to start selling a product

-       Prioritizing and knowing where to start

-       Knowing the value of a customer

-       Most common mistakes made when running paid ad campaigns

-       UTM parameters 

-       Optimizing campaigns

-       Looking at the right metrics

-       Useful products and services

-       Focusing on what’s working


“The biggest lesson that I learned is that you can have an awesome team and you can have a really great product but if you don’t know how to get customers then you don’t have anything worth very much at all.”


“Being able to see the impact of your work so quickly, for me, is really rewarding.”


“People are scared to get started because they don’t want to waste a lot of time and money on things that might not work so the biggest way I can be helpful to people is helping them prioritize where to get started.”



Resources Mentioned

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Are you ready to find the formula to reach your goals? Visit theformulapodcast.com